Independent SEO teardown
What WellCopy’s case study teaches about SEO
We studied the public Lucky Fours page from Max’s team at WellCopy. It describes an email and SMS retention project. Our analysis focuses on the way the page presents that work and how 7hill can apply the same principles to its portfolio.
01. Give each project its own URL
WellCopy uses a client-specific path, /case-studies/lucky-fours. A stable, descriptive URL makes a case study easier to share, cite and find again.
02. Answer the reader’s questions
The page separates the challenge, strategy, execution and results. On a 7hill project page, use those sections to explain what the client needed, what you built and what you can substantiate.
03. Link the proof to the service
Link from a relevant service page to the case study, then give readers a path back to the service and a clear next step. Use descriptive link text that tells people what they’ll find.
This is an analysis of WellCopy’s public page. Its reported business outcomes are retention figures. We did not independently measure its search rankings or organic traffic.